Every comment answered. Every link sent.
OwlHook replies to comments on your Instagram posts and reels, then sends each person the link they asked for in a direct message. Automatically, within Meta's limits, with a record of what happened to every comment.
Launch pricing from ₹799/month + GST. Sign up for early access now: OwlHook starts working for your account once Meta completes its review of our app, and you pay nothing before then.
A customer comments on your reel
PRICE please 🙏
OwlHook replies publicly, 40 seconds later
Sent you the details in DM ✨ Check your message requests
A private reply goes to their DMs (message requests if they don't follow you)
Hi! Thanks for asking about the festive hamper. Tap below and I'll send you the price list.Send me the link
They tap. The link follows in seconds
Here you go: yourstore.in/festive-hamper
How it works
From comment to link, without you watching the phone
Posts that say “comment PRICE and we'll DM you” work. Answering hundreds of those comments by hand doesn't.
- 1
Connect with Meta's login
Log in on Meta's own screen and choose the Instagram professional account to connect. OwlHook never sees your password.
- 2
Set up an automation
Pick a post or reel (or all of them), the keywords to watch for, a few public reply variations, the DM and your link. During early access, we set it up with you.
- 3
OwlHook answers the comment
A matching comment gets a public reply after a short random delay, and one private reply in the commenter's DMs (their inbox if they follow you, otherwise usually their message requests) with a “Send me the link” button.
- 4
The link arrives in seconds
When they tap the button or reply, OwlHook sends the link straight away (in our tests, the button worked even before the message request was accepted), and at most one follow-up within the next 24 hours if you want one.
What you get
Reliable answers, and proof that they went out
Public replies that don't look robotic
OwlHook rotates several reply variations and posts them after a random 10 to 90 second delay, so your comments don't fill up with identical text.
Comment-to-DM, the way Instagram allows
One private reply per comment, a button to ask for the link, and the link only after the person responds, as Instagram's messaging rules require.
Keyword DMs too
Someone who sends your keyword as a direct message, without commenting, gets the same link within seconds.
A record of every comment
OwlHook records whether each comment was replied to, queued or skipped, and why. During early access we share a status report with you; the self-serve activity log comes with the dashboard.
Paced for viral posts
Private replies are queued at up to 600 an hour per account, below Meta's limit of 750, so a viral post is answered steadily instead of all at once.
Respectful by default
People can reply STOP to opt out, or ask for a human to pause the automation in their conversation. OwlHook never sends broadcasts.
Built on Meta's official Instagram API
OwlHook connects through Meta's business login (Facebook Login for Business). You choose which Instagram accounts to share, and you can remove access at any time from your Meta business settings. We never ask for your Instagram password, and we don't scrape Instagram or automate its app.
OwlHook is an independent product. It is not affiliated with, endorsed or sponsored by Meta.
What you need
- An Instagram professional account (Business or Creator) that is public
- A Meta business portfolio that you administer. A Facebook Page isn't required
- “Allow access to messages” turned on in Instagram's settings
What OwlHook can access
Only the accounts you share, and only what the service needs: your posts and reels, their comments, and the messages in conversations with your account. Details are in our Privacy Policy.
Pro: ₹799/month + 18% GST
₹942.82 a month including GST.
3 Instagram accounts and 25,000 automated replies and DMs a month. During early access you join on a written agreement and pay nothing until your account is activated, and founding customers keep this price for 12 months. A 14-day free trial comes with self-serve sign-up.
When can I start?
Meta reviews every app that works with other businesses' Instagram accounts, and OwlHook's app hasn't completed that review yet. You can sign an early-access agreement now. We activate your account within 2 working days of signing, or of Meta completing its review if that comes later, and charge nothing before then.
Does OwlHook need my Instagram password?
No. You connect on Meta's own login screen and choose which accounts OwlHook may access. You can remove that access at any time in your Meta business settings.
Who will OwlHook send messages to?
Only people who comment on the posts you set up (on a keyword, or on any comment if you choose), and people who message your account first. Instagram allows one private reply per comment, and further messages only after the person taps a button or replies. OwlHook never sends broadcasts or messages to people who haven't contacted you.
Can people stop the messages?
Yes. Replying STOP opts them out of automated messages from your account, and asking for a human pauses the automation in that conversation so you can answer yourself.
How fast are the replies?
The link arrives within seconds of a tap or reply. Public replies wait a random 10 to 90 seconds so they look natural. If a post goes viral, private replies queue at up to 600 an hour per account, under Meta's limit of 750, and each one waits its turn.
Will it reply to my own comments?
No. Comments from your own account are ignored on purpose, so test from a second account. If that account doesn't follow yours, look for the DM in its message requests.
Is OwlHook made by Meta or Instagram?
No. OwlHook is an independent product of OwlKraft, an Indian business. It uses Meta's official Instagram API and is not affiliated with, endorsed or sponsored by Meta.
Be ready when your next reel takes off
Tell us about your business and the posts you'd like to automate. We'll get back to you by email.
Get early access